Zeer - Food Reviews

I ran across Zeer.com recently. It's a food review site currently in Beta. It looks like a combination of food review site / social network. You can add friends, post reviews, rate products and join communities.

It caught my eye because one of the communities they have is 'diabetes'. The idea of reading reviews of products by diabetics appeals to me - it's one reason I like blogs like Glucoholic. Anyone in the diabetes group can classify their review as belonging to the group, so they aren't forcing any constraints on what products are 'diabetic', which I like.

It's a beta site, so obviously it's in early stages. I think it needs to grow a bit to become really useful - there are only three reviews in the diabetes section as of today, including one on a persimmon has no nutritional information and reads, in it's entirety 'no sugar'. If the community grows and more useful reviews are posted, I can see it being a strong resource.

The biggest problem I have on the site right now is finding products. They have a huge database of items, and a number of ways to search them. It's really easy to find a product if you know the brand and product name. I found a few specific products really easily, as well as finding they don't have my local brand of Omega 3 milk.

However for non specific searches you can get thousands of results. For example, a search for all products that have less than 5% of the daily recommended allowance for carbs returns over 4000 pages of results! I could add additional search terms, but I'd rather browse through the list.

I'd love to see 'drill down' links on search results that allow you to refine your searches quickly without having to remember the name and brand of various products. I'd also love to be able to limit by location - there are a ton of brands available in the States that aren't in Canada, and vice versa.

I think they'll need to provide a little more information for consumers as well. From a programmers standpoint I can see why searches for carbohydrates and other nutrients are done in Recommended Daily Amounts, but I have no idea what the rda for carbohydrate is, so the carb search isn't that useful for me. A link to a table of data would really improve this feature. I did try searching for items with 100% of my daily rda for carbs - but this gave me Kibbles 'n Bits with an carb count of 0. I'm not ready to go no-carb!

I'd also love to search on an ingredient level - so I could load up all products sweetened with splenda, or avoid all the ones using asparatame. They have an ingredients search box in their advanced search, but I couldn't make it work.

For a beta, I think it's a pretty good site with a lot of potential. I'll keep checking back to see if the diabetic section is growing, or if they add more tools for finding products. It's still early days so there is a ton of room for them to expand and improve.