Wednesday, May 28, 2008

Jugo Juice: I am not a carb hater / carb crazy!

We ordered from Jugo Juice for lunch today. I knew it would be a bit tricky because they're not exactly carb-lite. They do have a low-carb smoothie, but all whey protien and no yogurt is not my kind of smoothie.

So I check out the "grilled fare" section and pick out a club sandwich - 64 grams of carbs on some kind of (I think) white bread. I ate half, a reasonable amount of carbs. The description on the page irked me though. It started out with a line like
Don't let those carb-haters fool you!
or similar. I didn't write down the exact wording so I'll have to post an update with it from work tomorrow.

I'm not a carb hater. I don't tell non-diabetics not to eat carbs. I tell diabetics not to eat carbs that raise their blood sugars out of range.

But I love carbs. I didn't skip the 80 carb smoothies my coworkers were enjoying because I am a carb-hater, I skipped them because I didn't want to have a nasty carb overload reaction.

I did check out their website looking for the same content, but there's no mention of carb-haters there. Perhaps I got an old menu? On the website they simply talk about how their food is full of "healthy carbohydrate" on a page much more politically labeled "carb conscious".

They have a diabetes page that offers the following advice
People with diabetes are often very active in regulating their eating habits and medication – they are free to enjoy Jugo Juice smoothies, beverages and wraps.
Perhaps for some, but for me, 'regulating my eating habits' means not enjoying the smoothies and beverages.

Update!: The actual page reads as follows:
Don't let those carb crazies* steer you away from balanced meals. We've chosen our bread products carefully, with just the right amount of cabohydrates and fiber. Moderate amounts of breads and grains are an important part of a well -balanced diet (and frankly, so satisfying!).

*carb crazies: folks that consider all carbohydrates evil.


I'm still not very impressed. Yes, going no-carb is unhealthly, but there's a lot of debate on what counts as a healthy level.

Plus the wholes thing seems silly - 40-60 carbs for a fast food sandwich isn't so bad, relatively speaking. So why make such a big deal over the fact they are offering no reduced carb offerings? There is no one-size-fits-all 'just the right amount' of carb. I don't like opening a page, looking for something that fits my diet, and seeing 'carb crazies' in the first sentence, no matter how they qualify it.

Ah well, life is full of these annoyances.

2 comments:

Anonymous said...

Hi Laura. It's always amusing to see these sort of product descriptions and marketing strategies. Why can't they simply give us the nutrition numbers, and let us decide for ourselves what's good and what's not good?

Laura Williams said...

I have no idea. I can't imagine that they really think that little spiel will change someone's eating habits.